THE INTERPLAY OF HEALTH METAPHOR AND THE NIGERIAN ECONOMY IN SELECTED JOURNALISTIC REPORTAGE

THE INTERPLAY OF HEALTH METAPHOR AND THE NIGERIAN ECONOMY IN SELECTED JOURNALISTIC REPORTAGE

Authors

  • Tolulope Abisodun Oluremi Osun State University, Osogbo, Nigeria

Keywords:

Health Metaphor, Nigerian Economy, Print media discourse

Abstract

This paper investigated the effect of health metaphorisations and how it is appropriated by
journalists in shaping readers’ perception of the Nigerian economy; through insights from
Lakoff and Johnson’s Conceptual Metaphor theory. Data for the study consisted of seven
purposively sampled journalistic articles on the Nigerian economy published between year
2003 and 2005. The media articles were selected from three Nigerian newspapers, namely:
Business Day, The Punch and ThisDay, which had relevance, wide circulation and adequate
reports on economic issues in Nigeria. Analysis reveals two health conceptual metaphors:
THE BAD STATE OF THE NIGERIAN ECONOMY IS THE BAD STATE OF A
HUMAN BEING and THE NIGERIAN ECONOMY IS A SICK HUMAN BEING.
These health metaphors influence readers’ perception of the Nigerian economy as a passive
entity in need of apposite policy actions and exigent attention. Health metaphor performs
multifarious functions in the construction and interpretation of economic issues. It is not
an extraordinaire device of genus, but the sequence of motivated cognitive device used by
Nigerian journalists in rendering contemporary Nigerian issues.

Downloads

Published

14-11-2022

How to Cite

Tolulope Abisodun Oluremi. (2022). THE INTERPLAY OF HEALTH METAPHOR AND THE NIGERIAN ECONOMY IN SELECTED JOURNALISTIC REPORTAGE. SOKOTO JOURNAL OF LANGUAGE, LITERATURE AND LINGUISTICS (SJOLLL), 2(1), 122–133. Retrieved from https://sjolll.org.ng/index.php/sjolll/article/view/24
Loading...